Assistant Director: Marketing

Requirements

Minimum requirements: Applicants must be in possession of Grade 12 Certificate and a National Diploma in Marketing / Brand Management / Public Relations (NQF Level 6). Minimum of 3 years' experience in marketing and brand management service environment. A valid driver's licence. Job related 127 knowledge: Knowledge of Policies and legislations governing communication. Marketing and Brand Management principles. Batho-Pele principles. Job related skills: Marketing Communication. Interpersonal Relations. Advocacy. Computer literacy. Analytical thinking. Decision making. Problem solving. Ability and willingness to travel extensively and work outside office hours.

Key Responsibilities

Provide marketing services for the Department. Coordinate outreach campaigns, information and advocacy sessions to create awareness of the department's initiative and programmes. Compile and distribute information material on the programmes, policies and services of the Department. Promote citizen engagement by coordinating public participation in departmental policies and programmes. Facilitate inter-departmental and external stakeholder messaging on marketing initiatives. Support initiatives to uphold the departmental brand identity. Handle and facilitate information queries from the public and stakeholders attending departmental events and activities. Coordinate corporate identity services for the Department. Monitor the implementation of the departmental brand for consistent visual presentation. Record non-compliance corporate identity guidelines on branded output. Conduct regular training sessions on the compliance to the branding guidelines. Assess and recommend appropriate types of branded signage and way-findings to departmental service delivery points or activities. Develop and implement consistent brand messages internally and externally. Provide advice and specifications for branded collateral and promotional material. Draft and implement event branding plans. Organise and implement events, exhibitions and information sessions. Plan, organise and coordinate events, exhibitions, campaigns and information sessions. Draft and keep an updated calendar for events, exhibitions and information sessions. Identify and recommend relevant target audiences for exhibitions and information sessions. Regular liaising with relevant event, activity or campaign content leaders. Interact with stakeholders and delegates to provide information at events and exhibitions. Maintain even and exhibition attendance registers. Maintain detailed referral documents for queries which cannot be addressed during the activities. Follow-up on events and exhibition queries with the relevant internal units until closure and provide reports. Package and implement traditional and multi-media information tools for departmental activities. Collate and distribute planned and ad-hoc information material to stakeholders. Coordinate media buying and advertising services. Recommend appropriate media channels for paid media campaigns and projects. Source media buying quotations from media houses and media owners. Coordinate the production of advertisement copy or audio-visual recordings aligned to corporate identity guidelines. Coordinate the placement of the advertisement. Collate print media advertisement tear-offs, audio and video clips.

How to Apply

Enquiries

Notes

EE Targets: Coloured, Indian and White Males and African, Coloured, Indian and White Females and Persons with Disabilities.